Cricket
Objective:
Cricket needed a solution which would provide 24/7 service for its under-served unbanked customers.
In the US, over 30% of the population is unbanked and the Hispanic customer base comprises the largest
segment of that customer base.
The solution would be located in convenience stores such as Circle K and ExxonMobil
and it would take cash and debit cards.
It would need to be multi-lingual (English and Spanish) and the interface would need to be
pleasant and very easy to use.
The machine would need to be very secure, and at the same time, easy to service by cash pickup or
service technicians. Transactions would be posted in real-time. Additional e-services would also
need to be provisioned.
Solution:
Info Touch and KIS designed and delivered the Cricket financial
services kiosk. This kiosk met all of the criteria described above and has been deployed in over 200
locations.
Additional success criteria that has emerged over time include:
- Increasing the foot traffic to the store
- Introducing additional incremental revenues to the store through the new E-services offered to the customers
- Introducing a sales lift of in-store products that are featured on the kiosks (coupons, media screen, etc.)
- Directing some of the cashier traffic to the kiosk for applications such as Cricket bill payment, Prepaid PIN.s, and Lottery
More Information
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