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August 5, 2002
KIOSK developed a compelling kiosk enclosure designed to attract men and women ages 17-25 to the Interactive Billboard and encourage them to utilize the kiosk to learn more about the Armed Forces. The kiosk contains a film screen that displays a continuous DVD loop of action footage from all of the military branches. A front panel features 10 large buttons labeled for each active and reserve branch. If a user is interested in learning more about the Navy, for instance, he or she simply presses the "Navy" button to interrupt the generic film loop. A "virtual" Navy recruiter then appears on the screen to talk about the benefits of enlisting and the opportunities the branch offers. The presentation also directs viewers to a telephone located on the side of the I-Board that is linked to a call center where messages are logged and directed to recruiters who will respond to viewers to discuss their interests in further detail. KIOSK President Rick Malone took an unconventional approach with the Department of Defense I-Board in order to develop a custom-designed kiosk within the Department's budget requirements. "The challenge of this project was creating an attractive, portable and durable kiosk that offered a large video presence," Malone said. "Everything about the I-Board is unique." One of the unique aspects of the I-Board is that it doesn't contain a computer, which is uncommon for self-service machines. The design also allows for easy transport and 15-minute setup. And, the unit's internal technology eliminates the need for an on-site kiosk administrator. A KIOSK control board tracks usage statistics, reboots the unit on power failure, administers DVD video clips through the projector system, and alerts Campbell-Ewald immediately if any of the components malfunction. "The I-Board kiosks allow the Department of Defense to establish a presence at comfortable environments such as the mall and the movies where our target audience frequents," said Harvey Zuppke, a creative director at Campbell-Ewald. "The goal of the new kiosk initiative is to educate young adults about the different military branches in a non-intrusive way that eliminates intimidation. KIOSK' eye-catching design entices users to approach the kiosk, and the size and shape of the unit make it easy to move and ship to the next location. KIOSK also did a great job of developing a service neutral unit where all branches are featured equally." About KIOSK
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BROOMFIELD,
Colo. - Kiosk Information Systems recently announced the completion
of the design and manufacture of U.S. Department of Defense military
recruiting kiosks for venues such as shopping malls, movie theaters
and concert halls. The kiosks, called Interactive Billboards or
I-Boards, provide potential recruits with information on the active
and reserve branches of the Army, Navy, Marine Corps, Air Force,
Coast Guard and National Guards. Approximately 75 Interactive Billboard
kiosks are being deployed at public locations nationwide. KIOSK created
the I-Board kiosks in partnership with Campbell-Ewald, a Detroit-based
communications agency assigned to manage the project.