Ticketing Kiosks at Busch Gardens

In The News: TAMPA - Self-service cash registers are a big hit in supermarkets. Self check-in is standard at airports. Now Busch Gardens has deployed self-service ticket kiosks at the front gate.

Stick in a credit card. Press a touch screen for the admission or pass of your choice. Head for the turnstiles.

"We want people to get in the park faster," said Dan Brown, executive vice president and general manager of the Tampa theme park. "Many people today are accustomed to technology and not standing in line."

Indeed, Busch pass or ticket holders will have a side express entrance of their own. They swipe their pass. A scanner records a topographic map (not fingerprints) of their hand in two seconds and compares it in a Busch database to ensure the dimensions match the passholder.

Otherwise, the only human intervention is a bag check by security.

"The biometric handprint allowed us to eliminate all the time getting a passholder's photo," Brown said.

Not all of the gee-whiz enhancements are up and running, but they are part of an overhaul of Busch Gardens' sprawling front door. The goal is to speed patrons into the park faster. In addition to the new self-serve kiosks, the park will increase the number of staffed ticket booths from 16 to 23, for those who want the personal touch. The improvements, which include rebuilding parking lot access roads, cap what has been the biggest five-year upgrade of the park's infrastructure in its 45-year history.

Read the full story at St. Petersburg website

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