Vertical Market Award

KIS Receives 2004 Vertical Market Penetration Leadership Award from Frost & Sullivan.

KIS received this award from Frost and Sullivan for the 2004 Vertical Market Penetration Leadership Award.

Report and IRG Number: A612-74
Report Title: World Interactive Kiosk Markets
Manager: Rufus Connell
Analyst: Vineeta Kommineni

2004 Vertical Market Penetration Leadership Award – Kiosk Information Systems

Award Description

The Frost & Sullivan Award for Vertical Market Penetration Leadership is bestowed each year upon the company that has been most effective in penetrating their industry’s vertical markets.

Research Methodology

To choose the award recipient, the analyst team tracks vertical market trends. This is followed by collecting data -based on predetermined measurement criteria- from all the market participants through interviews and extensive secondary research. The collected data is analyzed, and rankings are ascertained from data results. Frost & Sullivan then presents the award to the company that received the highest industry rank.

Measurement Criteria

The analyst team defines the measurement criteria of each competitor to determine final industry rankings. The award recipient has excelled in one or more of the following criteria:

• The degree of market presence (Measures the number of segments in a vertical market, in which the vendor participates). The vendor participating in the maximum number of vertical market segments is given the highest ranking.
• Market share in vertical market segments (Measures the degree of penetration of individual segments in a vertical market). The vendor with the greatest market share is given the highest ranking.
• Organizational effectiveness. To what extent is the organization effective in differentiating and targeting vertical markets? Does the vendor have separate marketing divisions / subsidiaries / business units for different vertical markets, and does each have distinct market characteristics?

2004 Vertical Market Penetration Leadership Award –
Kiosk Information Systems

Frost & Sullivan is proud to confer the 2004 Vertical Market Penetration Leadership Award on Kiosk Information Systems Inc. The Colorado-based Market Challenger with an undistracted focus on the design, manufacture and integration of kiosk systems is using a divide and conquer strategy to swiftly ascend to Market Leader status.

KIS is entrenched across all leading customer verticals in the kiosk industry - Retail, Banking & Finance, Government, Telecommunications and Travel, Tourism & Entertainment (TTE). The recent contracts with Walmart, Walt Disney, Pepsi, Citi Group, US Department of Defense, US Postal Service, Wyeth Pharmaceuticals, and US West stand testimony to KIS’ reach and depth of reach across all major verticals. Furthermore, the company rightfully boasts a significant presence across applications that permeate all verticals - Human Resources, Building Directory and Ticketing as well as vertical-specific applications such as Photo kiosks, Deli Quick Service, Gift Registry and Pay-Per-Use Internet kiosks.

KIS employs a successful outsourcing model for manufacturing enclosures and harnesses its experience in large-scale kiosk deployments to identify common threads and "productize" applications across the fastest growing market segments. By cross training its entire sales team on each application, the company combines a strong cross industy understanding while maintaining a tightly defined focus on vertical markets.

Notwithstanding the torpor of recession and a marketplace that hinges primarily on price competition, KIS has pulverized competition to establish a significant presence across all market segments. Frost & Sullivan proud to declare KIS the undisputed recipient of 2004 Vertical Market Penetration Leadership Award.