HP and Self-Service Kiosks

HP showcases two new self-service kiosks —HP Store Assistant and an updated version of Media on Demand at Chicago tradeshow.

At the Retail Systems expo in Chicago last month, HP showcased two new self-service kiosks —HP Store Assistant and an updated version of Media on Demand, the first product of its kind to use content scrambling system (CSS) encryption, which enables DVD-length downloads. HP has licenses from Warner Bros. and Sony Pictures to burn movies.

Both products focus as much on the back-end of the retail industry as the front, an important component of HP’s self-service philosophy, said Brent Brown, HP’s director for in-store retail solutions.

“When you start talking kiosks, the whole area of self-service comes into discussion,” Brown said. “You can really help a customer with a self-service device, but we know for certain there’s a return on investment when you serve the associates and employees.”

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